In July 2024, Digital Penang hosted an enlightening event titled “Mastering Meta Ads Manager,” which was well-attended by approximately 50 participants keen on enhancing their digital advertising skills. The event was held in collaboration with JCI and JPWK, organizations known for their commitment to professional development.
The seminar focused on the intricacies of Meta’s advertising platform, which has become an essential tool for marketers aiming to optimize their digital campaigns. One of the highlights of the event was the insightful presentation by Alen Yeoh, a renowned professional in the digital marketing field. His expertise provided attendees with valuable strategies and insights into leveraging Meta Ads Manager effectively across various business sectors.
A significant part of the discussion centered on identifying which business fields are most suitable for Meta marketing. Special attention was given to sensitive fields like medical health and aesthetic medicine. Due to stringent advertising restrictions in these areas, traditional direct advertising methods face limitations. Alen Yeoh provided innovative solutions to these challenges, advocating for the use of infographics as a compelling way to present content that complies with advertising standards yet remains engaging.
The event not only provided a platform for learning and networking but also opened up discussions on how businesses can creatively overcome restrictions placed on certain sectors. The participants, ranging from budding entrepreneurs to seasoned marketers, appreciated the practical approaches and the focus on real-world applications.
Encouraged by the success of this event, the organizers have announced plans to continue this series through webinars. This transition to virtual sessions aims to expand the reach, allowing interested individuals from various locations to participate without geographic limitations.
As digital marketing evolves, events like Mastering Meta Ads Manager are crucial for professionals looking to stay ahead in a competitive landscape. The ongoing series promises to equip participants with the tools and knowledge needed to harness the power of digital advertising effectively.
